Services Provided: Google Adwords, Social Media
Escape 2 are an online store selling high quality ski gear and outdoor clothing. We manage their Google Adwords campaigns and Social Networking. We also advise on some SEO for the website.
The majority of the Adwords budget goes towards Shopping campaigns which are extremely complex due to high competition and exclusion of broad searches for high value products.
Current Social Networking is mostly aimed at gaining an organic (free) following, so it’s a slow build, but we’re happy to see the increase in followers and activity. We hope to push this more in the future.
The team at Escape 2 are passionate about their products and work hard to continually further their business. They are our favourite type of client as they understand the need to keep pushing.
Adwords Success
Over the 2016 ski season, we managed to half Escape 2’s Adwords costs compared to 2015, yet still increased sales. CCR (click conversion rate) was over 2% and cost per conversion was less than 8% of product value. Sales have continued to grow in 2017 & 2018 - we are delighted with this and are working hard to ensure it continues.
What the client has to say…
“We found With Hindsite back in 2013 and would highly recommend Sarah for your Google and Facebook marketing. Sarah has been very honest if questioned about either Google or social media and if she has not known about a certain aspect then she has always researched and found a good, valid answer.”
- Alan Kinch, Escape2