The White Chalet Collection
Services Provided: Ongoing Website & SEO Assistance, Website Tests
The White Chalet Collection is an independent collection of luxury ski chalets across the Alps, hand picked by renowned ski journalist, Belinda Archer.
The client already had a website, but wanted to optimise it further for search engines and users. We ran website tests, did a keyword analysis, optimised the website and gave instructions to the client for doing their own metatags and header tags… as a journalist the website was very much in the client’s own voice and we mutually agreed that in this case it was best for the client to write their own metatags.
Amendments to the website including many technical areas, optimising images & code, as well as visual changes such as adding a favicon & styling the header tags to create a more pleasing design. We were delighted to increase the website speed from a poor 40/100 (desktop) to 85/100. Other web test results were also dramatically improved.