Adwords Scrabble

Google Adwords – Avoid Unwanted Search Terms

Sarah Hind Blog, Google Adwords

Google Adwords is often a company’s primary marketing source. Whilst some have a more modest budget, some businesses will spend tens of thousands of pounds every month. Whatever your Adword’s budget, don’t waste it on clicks from irrelevant search terms. If you’re selling high quality leather shoes, you don’t want clicks for ‘running shoes’, ‘cheap leather shoes’ or ‘second hand …